Bachelor's theses 2016
The aim of the final project was to design a starter package for the brand launch of Hoppy End. The focus here was on the development of the corporate design as the basic equipment. The most important media needed by the customer were designed in order to gradually and subtly spread the brand and anchor it in the consumer's memory. Although marketing aspects played a major role, the scope was adapted to the size of the company and the project. The focus was on creating a coherent visual image as the basis for the product launch.
