Bachelor's theses 2015
The initial problem and reason for the development and implementation of the animation are the frequently occurring difficulties in understanding the project process between client and agency. These usually arise due to insufficient background knowledge of the internal processes of an advertising agency on the part of the client. The animation provides an overview, conveys basic knowledge and builds trust. Difficulties in understanding can thus be reduced and prevented. Creating a basis for good cooperation between the client and the advertising agency was both the goal and the motivation for the final project. The result is an approximately three-minute animation in the corporate design of the advertising agency HALMA, which uses graphic elements and a voiceover to show the user the project process.